A Spectrum of Geoscience Communication: From Dissemination to Participation

This article is a written contribution to accompany the 2023 Katia and Maurice Krafft Award from the European Geosciences Union. Though a consideration of my own practice and that of the wider literature, I investigate whether employing creative approaches can enhance the diversification of geosciences and facilitate broader engagement in its research and governance. I propose a spectrum for geoscience communication, spanning from dissemination to participation, and contend that effective communication demands a creative approach, considering the requirements of diverse audiences. I offer practical recommendations and tactics for successful geoscience communication, including audience awareness, transparency, and engagement with varied communities. This article emphasises the significance of fostering increased recognition for science communication within geosciences and promoting wider engagement in its research and governance. It delivers valuable insights for researchers, educators, communicators, and policymakers interested in enhancing their communication skills and connecting with diverse audiences in the geoscience domain.