CITY-SCALE HUMAN MOBILITY PREDICTION MODEL BY INTEGRATING GNSS TRAJECTORIES AND SNS DATA USING LONG SHORT-TERM MEMORY
Human mobility analysis on large-scale mobility data has contributed to multiple applications such as urban and transportation planning, disaster preparation and response, tourism, and public health. However, when some unusual events happen, every individual behaves differently depending on their personal routine and background information. To improve the accuracy of the crowd behavior prediction model, understanding supplemental spatiotemporal topics, such as when, where and what people observe and are interested in, is important. In this research, we develop a model integrating social network service (SNS) data into the human mobility prediction model as background information of the mobility. We employ multi-modal deep learning models using Long short-term memory (LSTM) architecture to incorporate SNS data to a human mobility prediction model based on Global Navigation Satellite System (GNSS) data. We process anonymized interpolated GNSS trajectories from mobile phones into mobility sequence with discretized grid IDs, and apply several topic modeling methods on geo-tagged data to extract spatiotemporal topic features in each spatiotemporal unit similar to the mobility data. Thereafter, we integrate the two datasets in the multi-modal deep learning prediction models to predict city-scale mobility. The experiment proves that the models with SNS topics performed better than baseline models.